"Western theme" in his blood. He grew up raising and herding cattle on horseback along the Snake River near Colfax, Wash., with his father. "We did things the old way," Hickman said. "We sure didn't go out there on motorcycles."

Twenty-one years after founding Hickman Saddlery, which relocated to Post Falls from Colfax in 1999, Bob and his custom-made saddles have built a strong reputation in the cowboy and horse riding communities. Communities where a deep sense of tradition and nostalgia have left some reluctant to embrace change.

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